How effective is the combination of your main product and ancillary texts?

One of the key ideas which i had from the beginning was to have this one iconic image that would be easily recognizable and representative of the "Asylum" brand. We found this "image" in the final shot of the trailer, with the title fading in and out over it. This would be the image of the axe.

The way the light falls upon the hand and the axe instantaneously becomes an automatic front runner for the image which we would use for the Poster and Magazine.

In the above screen shot from the trailer you can see 'the axe' with the title "Asylum" pasted across it. It was because of this final scene that we decided to use that same image for the poster and that magazine cover. We did this in the knowledge that such a beautifully taken shot would easily tie in the two ancillary texts with the Teaser Trailer.

















Due too this choice to use the same image for both the ancillary texts and the Teaser Trailer causes the combination to be very effective.
Unlike a lot of other people who use images of actors or characters from their films in the posters and magazine reviews, we decided against that due to the current conventions that have already been set in place by previous successes. For example the "Scream" brand is solely identifiable via the mask of 'Ghostface' as you can see below. This was something that attracted us both and, like other franchises such as "Saw", became a huge influence for our ancillary texts.